REPORTS.
Deeper work in durable formats. Publicly accessible reports, briefings, and analyses designed to be cited, referenced, and used to brief teams.
Faster skills change in AI-exposed jobs vs other roles
Of leaders considering hiring for AI-specific roles
Of SA companies plan to adopt or expand AI in 12 months
SA concern about false online news — above global average of 59%
State of SEO and AI in South Africa
Annual Research Report — 2026
A comprehensive analysis of how search behavior, AI adoption, and digital marketing effectiveness are evolving in the South African market. Covers search visibility trends, AI readiness across industries, and the commercial implications of changing information discovery patterns.
What Business Leaders Get Wrong About Marketing
Strategic Briefing
An evidence-based examination of the most persistent strategic misconceptions in South African marketing — from brand vs performance false dichotomies to AI hype cycles — and what the data actually shows about what drives durable market advantage.
The Real Economics of Digital Advertising
Market Analysis
A rigorous look at where digital advertising spend is actually creating value in South Africa — and where it is being captured by intermediaries. Covers programmatic transparency, attribution methodology, platform dependency risk, and measurement blind spots.
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